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A Common-Sense Approach to Opening Doors and Closing Deals
Raw talent and high energy aren't enough to close new business in today's stagnant, competitive economy. Instead, author Thomas Freese recommends a methodical approach and challenges traditional sales...
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Leo Burnett Execs Unravel How Humans Connect With and Process Advertising
"Humankind" may be a play for new business, but it's also rich in fresh marketing concepts and useful tools.
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How to Battle Bigger Brands and Win
Stephen Denny tackles a topic that's not often fodder for business books in "Killing Giants."
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Sharing Is an Important Lesson for Us All, Not Just Toddlers
Lisa Gansky reminds us of the importance of sharing, at a time when new businesses are getting people to share products rather than own them.
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A Case for Why Words Matter
In 'Users Not Customers,' Aaron Shapiro, CEO of digital agency Huge, introduces a subtle shift in nomenclature, moving from the idea of customers -- or buyers -- to users.
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An Instructive View From the Top
In 'The Corner Office' Adam Bryant, senior editor for features at the New York Times, avoids tired clichés and executive hubris to deliver a book relevant to anyone building brands and selling products.
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Confessions of an Internet Menace
David Thorne's sly -- some would say mean -- sense of humor and design savvy have made him a viral success.
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Your Pitch Isn't as Good as You Think
How good is your pitch? Not as good as you might think. 'Pitch Anything' uses neuroscience to explain why.
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Is Mark Zuckerberg a Genius?
Despite a sense of inevitability and a bit of deification when it comes to Mark Zuckerberg, "The Facebook Effect" is a valuable chronicle of the social network's transformation.
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